Lean Startup Business Plan Template

Identity
We offer Quality, Registered, Quarter Horses for western riders looking for their heart horse.

Problem
[One sentence explanation of the problem you’re trying to solve.]

Solution
[One sentence explanation of how you will solve the problem.]

Target market

• Specific target market group
• Specific target market group
• Specific target market group

Competitors

• Competitor
• Competitor
• Competitor

Sales channels We will sell our [product or service] to our customers through [primary sales channel]. We will also sell via our [secondary sales channel].

Marketing activities

• Marketing tactic
• Marketing tactic
• Marketing tactic
• Marketing tactic
• Marketing tactic

Revenue

• Revenue stream
• Revenue stream
• Revenue stream
• Revenue stream

Expenses

• Key expense
• Key expense
• Key expense
• Key expense

Milestone

• Milestone (Person responsible, date of deadline)
• Milestone (Person responsible, date of deadline)
• Milestone (Person responsible, date of deadline)
• Milestone (Person responsible, date of deadline)

Team

• Name: Role in the business
• Name: Role in the business
• Name: Role in the business
• Name: Role in the business

Partners and resources

• Partner organization
• Partner organization
• Partner organization
• Partner organization

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